Location: Situated where seven branches of the Mekong River and canals converge, 30km from Ninh Kieu Wharf in the centre of Can Tho City.

Characteristics: To Phung Hiep, visitors will see thousands of small boats full of agricultural products from Western corners to form 1km long floating market. It's said to be a fruit-market of the Southern part and the market is cultural identity of the Mekong Delta.  

The market meets all day long, but most noisy and busy in the morning. The precious evening, from far-and-wide, boats full of seasonal vegetables and fruits: mangoes, durians, bananas, oranges, coconuts... left their villages to head for the sun­rise market. Every boat is full of fruits. Some boats are covered with roofs, some are not. On boats without roofs, the sellers have to hold high a stick hanging with fruits as signaIs. Market-goers do not bargain, just a few words exchange, they sell and get paid. Normally, fruits are sold and brought to big boats. Then they will be transported to fruit-processing factories or to Ho Chi Minh City, Vung Tau, even to Hanoi and Northern provinces.

It's a floating market' but services are available, foods and drinks on small boats twist and turn to serve hungry sellers and buyers. Signal to buy is only a whistling or waving band. Apart from fruits, local products: snakes, birds, turtles... are easy to find near Phung Hiep bridge. These specialties are almost bought and brought to restaurants in Can Tho or Ho Chi Minh City.